LIV Golf is preparing to refund some fans after quietly removing one of the most popular features from its broadcast package, a move that comes as the league faces mounting financial uncertainty and difficult decisions about its future.
As LIV’s eighth event of the season got underway in South Korea on Thursday, viewers quickly noticed that the league’s “Any Shot, Any Time” feature was no longer available. The technology, which allowed subscribers to watch shots from any player on demand and follow specific groups through dedicated live streams, had become a standout element of LIV’s digital offering since the league launched.
Popular LIV Golf Broadcast Feature Disappears
Subscribers paid either $59.99 annually or $8.99 per event for access to the premium viewing experience. Powered by artificial intelligence, the feature gave golf fans unprecedented control over how they followed tournaments and was widely praised by LIV supporters as one of the league’s most innovative products.
However, reports confirmed Thursday that the feature has been discontinued. LIV has not disclosed how much it cost to operate the system at tournaments around the world, but the decision appears to be part of a broader effort to reassess expenses as the league evaluates its long-term business model.
A LIV official described the move as a “strategic decision,” suggesting the league is prioritizing cost management as it determines how to move forward. The removal immediately sparked criticism from some fans on social media, many of whom viewed the feature as one of the league’s strongest differentiators from traditional golf broadcasts.
Refunds Planned For Subscribers
In response to the backlash, LIV is reportedly planning to refund customers who purchased annual subscriptions that included access to the service.
The decision arrives at a sensitive moment for the league, with questions continuing to swirl about its financial stability and long-term viability. While LIV has emphasized that the move was strategic, many observers see it as part of a wider effort to reduce costs as executives examine future operating models.
League Faces Uncertain Future
The timing is particularly significant given the growing uncertainty surrounding LIV’s finances. Last month, Saudi Arabia’s Public Investment Fund confirmed it would be withdrawing its multi-billion-dollar backing, removing the financial support that helped launch and sustain the breakaway golf circuit.
With that funding source disappearing, LIV executives are exploring alternatives to keep the league operating. According to information obtained by TG, several LIV players have already provided potential investor contacts to help secure new financial backing.
At the same time, contingency plans are reportedly being developed for a reduced schedule beginning in 2027. Those discussions include the possibility of a shortened season featuring fewer events, a notable shift from the league’s original expansion ambitions.
For now, the elimination of “Any Shot, Any Time” may represent more than just the loss of a popular broadcast feature. As LIV Golf searches for new investors and evaluates potential cost-cutting measures, the decision offers a glimpse into the challenges it faces as it attempts to chart a path forward without the deep financial support that fueled its rise.
