Golf fans, you can go ahead and pencil NBC in as the home of the USGA’s biggest championships for the next decade.
On Tuesday, the USGA and NBCUniversal announced a media rights extension that will keep NBC’s exclusive coverage of the U.S. Open, U.S. Women’s Open, and U.S. Senior Open locked in through 2032. The new deal kicks in for the 2027 season and comes with more hours of live golf, expanded streaming on Peacock, and full coverage across NBC’s family of networks.
More Golf, More Platforms
For the U.S. Open, NBC will air 48 hours of coverage across TV and streaming, with 25 hours on NBC or 33 hours when the championship is played on the West Coast. Starting in 2027, Thursday and Friday rounds will get an extra hour of NBC airtime. Tee times will be adjusted to showcase marquee players in the broadcast window.
Other highlights:
- 27 hours of U.S. Women’s Open coverage, with seven weekend hours on NBC.
- 18 hours for the U.S. Senior Open, with six on NBC.
- 15 hours each for the U.S. Amateur and U.S. Women’s Amateur.
- Coverage of the Walker Cup (12 hours) and Curtis Cup (16 hours) when played in the U.S., plus junior, adaptive, and senior women’s events.
Peacock will stream everything NBC airs and will carry exclusive live coverage of the U.S. Open and U.S. Women’s Open. Versant — the new media company spun out of Comcast, which owns Golf Channel and USA Network — will also play a role, with USA airing the U.S. Open and Women’s Open, and Golf Channel handling the Senior Open and eight other USGA championships.
A Return to Familiar Hands
NBC’s relationship with the USGA goes back to 1995, but Fox Sports wrestled away the rights in 2015 with a 12-year, $1 billion deal. That partnership ended after just five years, when pandemic scheduling conflicts in 2020 sent the rights back to NBC through 2026.
With 22 U.S. Open sites locked in through 2051 (including six on the West Coast) and 18 U.S. Women’s Open sites booked through 2048, fans can expect a lot of primetime major championship golf — and now, a lot more of it on NBC.
USGA CEO Mike Whan summed it up simply: “We trust NBC and Versant in how they showcase the brand and our vision.” For golf viewers, that vision means more hours, more access, and a steady home for some of the sport’s most prestigious events.
