Golf fans just got a brand-new weekly obsession, and it’s called “The Drop.” And listen—this isn’t just another highlight reel with a few slow-mo putts and polite clapping.
The PGA TOUR is officially leveling up with a full-blown studio production, coming to you from their brand new, 165,000-square-foot, state-of-the-art PGA TOUR Studios in Ponte Vedra Beach. That’s right. We’re talkin’ broadcast muscle meets storytelling swagger.
What is “The Drop”?
Think of it as the PGA TOUR’s version of a backstage pass. It’s fast, fluid, and fun—half an hour packed with personality, insights, and a fresh lens on the game. It’s less stiff-collar country club and way more couch-convo with a couple of golf junkies who know their stuff.
Anchored by Lauren Withrow and Matt Every (with a rotating crew of sharp and savvy hosts like Will Lowery, Alexandra O’Laughlin, and Mel Reid), “The Drop” is rolling out that casual but informed vibe fans have been craving. It’s golf media with a pulse.
For episode one? They’re coming out swinging—literally—with 13-time PGA TOUR winner Jordan Spieth and soon-to-be TOUR rookie Luke Clanton, who’s riding high after locking in PGA TOUR University Accelerated status. And this isn’t just some fluff piece, either.
We’re getting behind-the-scenes access to Spieth’s prep for the Truist Championship. We are tagging along as Clanton steps into the pro world with all the buzz and pressure that comes with it.
Did I mention that betting fans are getting love, too? Will Gray is breaking down picks, dark horses, and that sweet “Early Card” betting segment that’s bound to get people leaning in before the first tee shot.
PGA Studios: Behind the Scenes
Behind it all is a tight production crew—Chrissy Velez, Jason McCallum, and Andrew Monson—backed by a serious commitment from SERVPRO. They’ve been holding it down with the PGA TOUR since 2014. They just inked a new deal to keep showing up for first responders and military heroes throughout the season.
This is just the beginning. With “The Drop” launching now and more studio shows on the way—like a Friday evening recap and a Sunday morning hype session—you better believe the PGA TOUR is rewriting how fans experience the game. Streaming, YouTube, FAST Channels, GOLF Channel—it’s everywhere.
Bottom line? The PGA TOUR isn’t just telling stories anymore. They’re building a full-on media universe. And with “The Drop”, they’ve made it clear: golf’s next chapter is being written in high-def—and we’re all invited.
